In Europe, jewelry window designs have been around for more than 100 years, and people are accustomed to seeing shop windows to buy things. The brand company attaches great importance to the design of the windows. They will make special plans for the design of the jewelry window, and will customize the jewelry display items, and will not be used repeatedly. In China, the jewelry window only has a history of more than 30 years. However, many jewelry brands pay more attention to the design of jewelry styles. For jewelry window design, it is relatively neglected and there is not much sense of innovation. Storefronts and display windows often have no theme or creative ideas, let alone the design of jewellery windows.